Available for full time work

Hi, I’m John Roxas

GoHighLevel Specialist

I specialize in GHL, AI, automation, and marketing. I’ve worked with 20+ businesses, agencies, and coaches across industries.

In my experience, the ones who scaled fastest weren’t using more of the tool. They were using the right part of it.

That’s all I build. The part that actually moves your business.

3yrs Digital Marketing VA
3 years in ads taught me one thing — what breaks after the click.
8 yrs Sales & Marketing
8 years across industries. I know what breaks before the workflow does.
3 Full CRM Setup
Built end-to-end. Not just plugged in.
20+ Clients Served
Canada. Australia. Philippines. Brazil.
John Roxas
GoHighLevel Certified Admin
GHL Admin Badge
John Roxas
GoHighLevel
Client Onboarding Snapshot Deployment CRM Setup & Management Domain Configuration Email Deliverability Setup Phone System Setup A2P 10DLC Workflow Automation Appointment Booking System Funnel Website Online Store Client Portal Payment Integration API / Webhooks GoKollab Community
AI Systems
Voice AI Conversational AI AI Agents AI Employees AI Avatar Clone
Marketing
Email Campaign SMS & Phone Marketing WhatsApp Marketing Social Media Management Blog
Operations & Support
Virtual Assistance SOP Documentation Webinars & Meetings
Creative
Basic Video Edit Graphic Design
02 / About Me

My Tech Stack & Skills

The boring complex stuff that I enjoy to use daily to build, automate, and deliver results.

CRM & Automation
GoHighLevel GoHighLevel
Zapier Zapier
n8n n8n
AI Systems / Agentic
Retell AI Retell AI
VAPI VAPI
ElevenLabs ElevenLabs
HeyGen HeyGen
Marblism Marblism
Claude Claude
Frontend & Web
HTML HTML
CSS CSS
Tailwind Tailwind
JavaScript JavaScript
GitHub GitHub
WordPress WordPress
Vercel Vercel
Marketing Ops
ActiveCampaign ActiveCampaign
ClickFunnels ClickFunnels
Twilio Twilio
Buffer Buffer
Meta Ads Meta Ads
WhatsApp WhatsApp
Waalaxy Waalaxy
Design
Photoshop Photoshop
Illustrator Illustrator
Canva Canva
CapCut CapCut
Payments
Stripe Stripe
PayPal PayPal
Missed Follow-Ups Manual Tasks CRM Chaos Unassigned Leads Delayed Responses Scattered Systems Missed Appointments Pipeline Bottlenecks Disconnected Workflows Customer Friction Unorganized Operations Repetitive Work Lost Opportunities Workflow Delays Inconsistent Communication No-Show Appointment
03 / The Reality

What most specialists won’t tell you…

You only need 25% of GoHighLevel.

Most businesses I’ve worked with are drowning in features nobody mapped to their actual business.

I find your 25%. And I build it so it runs without you.

04 / Here’s My Proposal

Build the Operational Logic first.
The workflow follows.

Imagine all of this running. Without you babysitting it.

LIVE Initializing automation system...
New lead submits form CRM contact created & tagged instantly
Lead captured Pipeline stage assigned + nurture sequence starts
No reply after 24h Follow-up SMS + email sent automatically
Appointment booked Calendar invite + confirmation sent instantly
24h before appointment Automated reminder sent to lead
No-show detected Reschedule sequence triggers automatically
Call completed Post-call follow-up + proposal email sent
Payment due Invoice + payment link sent automatically
Payment received Onboarding sequence + access delivered instantly
Voice AI active Missed calls answered, appointments booked 24/7
Job completed Review request sent automatically via SMS
Every week Performance & pipeline report delivered automatically
05 / Services

Let’s solve your problem.

Pick what you need. Let’s build the right system once. Never touch it again.

Website & Funnel Development
A site that works as hard as you do.
  • Built in clean code — not slow drag-and-drop builders
  • Loads fast, looks sharp, converts on every device
  • Wired directly into your GHL pipeline from day one
  • Hosted on GHL or deployed standalone — your call
CRM Setup & Automation
A system your team will actually use.
  • GHL sub-account structured around how you sell, not how GHL defaults
  • Pipelines mapped to your actual stages — not a generic template
  • Every contact tagged, segmented, and findable in seconds
  • Onboarding automated so new clients don’t need you in the loop
Workflow Automation
The work that happens while you’re not working.
  • Follow-up sequences that trigger without anyone pressing send
  • Leads scored and moved through stages automatically
  • Appointment reminders that go out without lifting a finger
  • Zero manual steps once it’s set up
AI Systems & Voice AI
AI that handles your front desk 24/7.
  • Voice AI answers missed calls around the clock
  • Conversational AI books appointments automatically
  • AI avatar and clone for content and support
  • Fully trained on your business and scripts
Marketing & Email Ops
Campaigns that run on their own.
  • Email + SMS sequences fully automated
  • Lead magnet delivery and nurture flow
  • Re-engagement for cold and inactive contacts
  • Performance tracked and optimised over time
Don’t know where to start? See my bundle pricing
06 / Portfolio

Work & Projects

Snapshots, automations, funnels, and full GHL infrastructure — set up and handed off to clients.

CRM Automation preview
GoHighLevel Zapier n8n
CRM Automation & Workflow Setup
Built end-to-end CRM pipelines in GoHighLevel — including funnel setup, appointment booking, payment integration, and multi-step Zapier automations for lead nurturing.
AI Voice Agent preview
Voice AI ElevenLabs Retell AI
AI Voice Agent Deployment
Deployed conversational voice AI agents using Retell AI and ElevenLabs for client-facing booking and support workflows — with custom personas and call routing logic.
Websites & Funnel preview
WordPress Elementor GoHighLevel Hostpapa Hostinger Vercel VS Code CSS / JS / HTML
Websites & Funnel Build
Designed and developed responsive landing pages and sales funnels across three deployment options — custom coded or drag-and-drop on GoHighLevel, WordPress, and fully custom-coded builds deployed on Vercel with GitHub version control.
Email Campaign preview
GoHighLevel ActiveCampaign WhatsApp Marketing Twilio
Email Campaign | WhatsApp Marketing
Leads were going cold with no follow-up system in place. Built bilingual email and WhatsApp sequences — segmented by market and timed to the right timezone for African and Asian regions — so every message lands when it matters and no lead slips through the cracks again.
Marketing Support preview
Social Media Meta Ads Canva Photoshop
Marketing Support
Inconsistent posting and no clear strategy was killing reach. Took over content planning, ad creatives, and analytics — with content produced primarily as Reels to maximize algorithm reach — turning scattered efforts into a system that consistently generates leads and grows the brand.
Sample Creatives
tap to view full
Creative 1 Creative 2 Creative 3 Creative 4 Creative 5 Creative 6
Claude Code · Codex · Vercel
Claude Code Codex GitHub Vercel Tailwind React
Custom Built Apps
Off-the-shelf tools don’t always fit the workflow. I build lightweight custom apps — dashboards, client portals, booking tools, and internal systems — deployed on Vercel, connected to GHL and your existing stack.
07 / Case Studies

Systems I've Built — and What They Actually Do

Real infrastructure built for real businesses. Details available to verified clients.

GoHighLevel · Full CRM Build Confidential
Dental Clinic Client — Full GHL Infrastructure Build
Dental · Clinic Operations
8+Automations Built
3Pipelines Configured
45%No-Show Reduction
100%Hands-Free Follow-Up
  • GoHighLevel sub-account fully configured from scratch — pipelines, tags, custom fields
  • Appointment booking + reminder sequences automated via GHL workflows
  • No-show recovery and rebooking flow reducing missed revenue weekly
  • Post-consultation follow-up and review request sequences live
  • Full SOP documentation produced for internal team handover
GoHighLevel Workflows SMS Email Sequences Calendar SOP
Workflow Architecture Map
Full system architecture — client confidential
Workflow triggers, pipeline stages, automation logic, and SOP flow are protected.
Available to verified clients — book a call
Download the Full Case Study + SOP
Step-by-step workflow documentation, pricing reference, and full client results.
AI Systems · Voice AI + Automation Confidential
Immigration Consulting Firm — AI Voice + Multi-Channel Automation
Immigration Consulting · Multi-Platform Stack
24/7AI Voice Coverage
6Platforms Connected
3AI Systems Deployed
0Manual Follow-Ups
  • Voice AI deployed via Retell AI — answers missed calls, qualifies leads, books appointments
  • Conversational AI handles inbound chat and SMS, trained on business scripts
  • Webhook integrations connecting 6 platforms with real-time data sync
  • Abandoned cart recovery + re-engagement campaigns fully automated
  • AI avatar clone created for content delivery and client-facing support
Retell AI Webhooks GoHighLevel n8n Voice AI HeyGen Zapier
System Integration Map
Full system architecture — client confidential
API connections, webhook flows, AI training data, and platform integrations are protected.
Available to verified clients — book a call
Download the Full Case Study + SOP
Full integration diagram, AI configuration, platform credentials reference, and results breakdown.
08 / Tutorials & Insights

Learn From the Systems
I Actually Build

Real breakdowns of automations, AI setups, and CRM builds — no fluff, just what works.

Launching Soon

Tutorials, automation breakdowns, and CRM builds — dropping shortly.

Subscribe
09 / Testimonials

Results that speak
for themselves.

DG
David G.
Founder · DG Canada Immigration
Visit site
"

"I didn’t realize how much we were overpaying — AI markups, Twilio, agency fees on everything. John audited the system, migrated us to our own GHL account, and rebuilt it right. Cost savings were great, but having a system I can actually trust is the bigger win."

PROBLEM SOLVED: CRM audit & rebuild
DA
Dolly A.
Owner · Ink & Threads
Visit site
"

"Good at generating leads, but we couldn’t keep up. John set up Conversation AI across our platforms and built a price calculator into our funnel. By the time we open chat in the morning, some clients have already paid."

PROBLEM SOLVED: Lead follow-up automation
FL
Francis Le Thaumaturge
DG · Canada Immigration
Visit site
"

"Our appointment booking system improved significantly. No-shows dropped and leads that went cold were being recovered automatically. John built the whole thing inside GHL and it just runs."

PROBLEM SOLVED: Booking system & AI lead recovery
NM
Dra. Natália Macieira
Endocrinologist · São Paulo
Visit site
"

"I didn’t know where to start with GHL. John understood exactly what my practice needed and built it without overcomplicating things. Patients now book directly and I don’t have to chase anyone."

PROBLEM SOLVED: Patient booking & GHL setup
Brands & Platforms Worked With
GoHighLevel n8n Retell AI Claude Code Zapier Stripe Twilio
11 / Pricing

Simple, Transparent Pricing

🔥 June Launch Promo — Limited Spots. Ends June 30.
Starter
Retainer — Monthly
$1,500 $1,200
USD/month
SAVE $300
Landing page or simple storefront
Basic GHL automation setup (up to 3 flows)
Google or Facebook Ads setup
Domain & DNS configuration
2 weeks delivery

Rate locks in permanently when you sign in June 2026

Claim This Rate →
MOST POPULAR
Growth
Monthly Retainer
$3,000 $2,000 USD/month
SAVE $1,000/MO
One-Time Project
$3,500 $2,000 USD
SAVE $1,500
Full e-commerce store (Lovable + Supabase + WooCommerce)
Complete GHL automation (10+ flows + webhooks)
Google & Facebook Ads setup
Stripe + Interac payment integration
Booking system setup
DNS & email infrastructure
4 weeks delivery

Rate locks in permanently when you sign in June 2026

Claim This Rate →
Custom Retainer
Let’s Talk

For businesses that need ongoing development, ads management, automation, and full system support. Scope and pricing discussed on call.

Ongoing development & maintenance
Google & Facebook Ads management
GHL automation management
Priority support
Weekly updates
Monthly performance report
Book a Free Call →
12 / Let’s Talk

No pitch. Just proof.

Book a free call — 15 minutes is all you need to know if this works for you. I’ll walk you through real systems I’ve built. Then you decide.

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